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People start blogs for different reasons, personal and professional. Improving writing skills, educating, writing reviews, and journey documentation are some of them. Every blogger understands the importance of blogging and the SEO benefits it offers. However, not everyone knows how to optimize their blog posts and make them friendlier for search engines.
Most bloggers do not take advantage of the vast potential of their blogs and don’t know how they can attain better SEO rankings. Worry no more. This article offers bloggers tips and tricks to optimize your SEO blog posts like a pro.
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SEO tricks and tips –
Many beginners will rely on blind guesses to write about topics. However, you can do keyword research to discover what users seek. Start by researching the most effective keywords you will use and decide the primary target. Then, you can use keywords from Search Engine Results Pages (SERPs) to plan your content strategy. That way, you can write about issues and topics people are genuinely interested in. It is also an excellent way to find new ideas for your blog.
Once you have identified usable keywords, it is best to opt for those with low competition and those that generate a high search volume. You need to incorporate relevant keywords in the content. Do not stuff them in the blog post, as this makes it difficult to read. Google can also penalize you for the same. It is best to use long-tail keywords where they impact both users and search engine crawlers. For example, have them in the title, introduction, heading, anchor text, title tags, meta descriptions, and conclusion.
Search engines will often rank content that is highly engaging. Videos and images are more engaging than plain text. You may want to ensure that your posts contain a substantial amount of pictures in between paragraphs. Be mindful and careful about copyrights to avoid legal trouble. Every time you include an image or photo in your blog, fill the alternate text field using a rich description that features the keyword. Remember that very large images can slow load times, getting you higher bounce rates. Therefore, it is better to compress them and get a good blog UX.
Videos engage more than images. Due to that, you can convert your posts into videos using vlogs or slideshows. Do not upload videos directly on your post but rather use YouTube.
Quality links are valuable for higher rankings. Whereby you mention a different source or blogger in your post, reference the same using a link. It is good blog etiquette, but it is also a chance to get a link back. Back up claims, facts, and statistics using external and internal links. Make sure to consider author credibility, page relevance, source updates, and data originality.
Readability is an essential aspect for search engines. Easier to read blog posts often get higher rankings than those that are not user-friendly. A user can choose to stay on a page or leave it based on how it appears. Therefore, do everything possible to ensure that users can easily scan through and read your work as fast as possible. For example, use shorter sentences, relevant punctuation, proper grammar, shorter paragraphs, and make bullet or numbered lists. Creating a readable blog post means making it easy for the reader’s eyes.
Organize your content by having categories and tags. Categories divide content into the important topics of discussion on your blog, while tags are the topics of discussion in an individual blog post.
To improve your SEO rankings, you need to ensure that your content is as original as possible. Duplicating content confuses search engines. They cannot tell which content was original for inclusion in their indices. They don’t know which version they need to rank with duplicated content and whether to link metrics to one page or split them.
Additionally, you need to update any old posts as they are less likely to perform even when the content is excellent. You may add more external links or write new titles and descriptions to give old posts updates and upgrades. Provided you publish content on one URL, you don’t have to worry about duplicated content.
Google aims at answering any user queries as fast as possible. That’s why they have an answer box or the featured result (the highlighted search result that appears on top of a page after a search). They generate a custom snippet from content by highlighting the section that their algorithms suppose answers user questions. Answer boxes play a significant role in the click-through rate (CTR), making them critical for SEO strategy. Therefore, it is recommended that you improve your content and ensure that you offer content that users seek.
It is an excellent way to create a contextual relationship between old and new posts. It ensures that you have good on-page SEO, and it gives new links to old articles. For maximum benefits, edit older posts as you link them to new ones.
You can automate social media strategies to optimize older posts. For example, after publishing a blog post, you can use social media for more connections. Promoting content on Facebook, Twitter, LinkedIn, Google+, or other social sites gives you more exposure.
We believe that we have offered you practical SEO tips and tricks vital for the success of your blog. They will help you attain higher SERP rankings, enhance traffic, and promote higher conversion rates. Obtaining all these blog benefits is a journey, and you should work on it over time. Employ the tools to discover what is not working for SEO boosting and to give users high-quality content. You will not go wrong.
Author’s Bio: Lori Wade is a writer who is interested in a wide range of spheres from eCommerce to web development and new technologies. If you are interested in the above topics, you can find her on LinkedIn. Read and take over Lori’s useful insights!
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