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13 Best WordPress Email Marketing Plugins for 2022

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Everything is done online or through digital media in this era of digitalization. When it comes to small and large organizations, marketing and advertising are now highly preferred. Because of its effective tactics, email marketing has grown in popularity.

It entails distributing commercial and promotional messages to your target audience. So, if you want to grow your business, you’ll need to build an email list with active subscribers.

13 Best WordPress Email Marketing Plugins for 2022

Have a look at the 13 best WordPress email marketing plugins for 2022:

1. HubSpot

It is a platform that offers a reliable email marketing tool full of advanced features. It is the perfect plugin to be used for professional email services.

Features

  • Facilitates the creation of well-designed emails through drag and drop editor
  • Email templates for goal-based marketing are available in the free version
  • Allows personalizing content, CTAs, list memberships, attachments, etc.
  • Performs optimization of various email campaigns through analytics
  • The free version allows access to CRM and all sales tools for essential operations
  • Suitable for any kind of business with great flexibility
  • Easy to use and quite affordable

2. ConvertKit

Convertkit helps you capture more subscribers and transform them into leads. You can easily place the lead capturing subscription on WordPress with the help of it.

Features

  • Drag and drop designer embeds data field of your choice on the subscription form easily
  • Allows creation of a customized newsletter in a few minutes
  • Helps in tracking rate of conversion on homepage dashboard
  • Integrations with various eCommerce platforms
  • Allows sending newsletters initially to around 1000 subscribers
  • Automated and user-friendly
  • Offer great tools to help you execute tasks more efficiently

3. Sumo

It is one of the popular plugins that assist in converting one-time visitors to permanent subscribers through well-designed pop-ups and newsletters.

Features

  • Subscription forms are pre-designed to be chosen easily
  • ROI can be checked from every Email Subscribers and Sales
  • Facilitates with a Drag and Drop Builder
  • The Lite version is available for free but the premium version costs $49 per month
  • Highly responsive design and effective targeting tools
  • Sumo List Builder helps in growing email lists quickly
  • Easy to integrate and subscription can be triggered anytime

4. Newsletter

It is a very easy plugin that starts gathering emails and sending newsletters without any lengthy setup. You do not need to panic about sending emails to different groups as it automates the process smoothly.

Features

  • Contains a customizable widget or form to gather email addresses
  • Helps you create newsletters through a responsive drag-and-drop technique
  • Helps to configure plugins through a central status panel
  • Messages for the different audiences can be sent simultaneously by proper categorization
  • Provides many premium extensions for enhanced functionality
  • Most effective plugin for targeted email campaigns
  • Allows for the segmentation of your choice with no complexity
  • Automation options are limited

5. MailChimp

MailChimp comes with extensive features for assisting you to write quality content for newsletters. You get a chance to generate Mailchimp lists for almost 2000 subscribers.

Features

  • Integrates nicely with key WordPress plugins
  • Allows you to rapidly create attractive forms or integrate the plugin with an existing form
  • Mailchimp’s user sync tool enables automated subscriber updates
  • When a form is submitted, email alerts can be sent automatically
  • Personalizes the email and sends it directly instead of using Mailchimp
  • Each attempted sign-up generates a report
  • Helps you to see which signup methods and pages are the most effective on your site

6. SendinBlue

One of the smartest and most intuitive plugins that consist of a variety of marketing and sales tools.

Features

  • Helps you to either start from scratch or use a template to create your message
  • Customizes the digital marketing content to fit your brand. After that, choose your recipient and send your message when it’s convenient for you
  • Helps you plan ahead of time and send emails to smaller sections of your subscribers
  • Facilitates you to choose parameters based on gender, geography, purchase history, and other factors. Then, send personalized emails to the people you wish to contact
  • Custom subscription forms may be built and displayed in posts, pages, and sidebars
  • The dashboard provides real-time data and insights about the performance and deliverability of emails

7. Mailster

Mailster is a famous WordPress email marketing plugin used by thousands of people. It facilitates an effective promotion of your website through newsletters and email.

Features

  • Drag and drop builder helps in creating mobile-ready campaigns
  • Very polite and helpful customer service
  • Self-contained WordPress plugin to manage everything from the dashboard
  • Facilitates with mobile and retina ready designs
  • Campaign builder that is simple to use and drag and drop
  • Simple to use and interact with other WordPress plugins.
  • Advanced analytics are of great use
  • Contains an autoresponder that can be controlled by you

8. OptinMonster

OptinMonster is well-known for its amazing services and lets you choose from a wide range of programs. It is integrated with the top website platforms and contact form plugins, so it will meet all of your demands after you try it out.

Features

  • Lead generation software increases the subscribers and email lists
  • Facilitates with over 65 ready-made templates to choose from
  • Contains a robust targeting and segmentation engine
  • A straightforward drag-and-drop builder
  • Advanced and actionable analytics is an option.
  • With ease, integrate with various websites and eCommerce platforms

9. Ninja Kick

Ninja Kick is a premium list-building WordPress email marketing plugin for your website.

Features

  • An opt-in form in a non-obtrusive pop-up attracts visitors to your site.
  • This plugin is one of the best out there for taking care of all of your email marketing needs because it is compatible and easy to use.
  • Layouts that are both responsive and appealing
  • Google tracking incorporated
  • Supports popular email marketing services like as MailChimp, Constant Contact, FreshMail, MailPoet, and others.
  • Choose from a variety of pre-made form layouts
  • Responsive and mobile-friendly designs
  • Inbuilt advanced floating buttons

10. WP Subscribe

It’s a WordPress subscription plugin that you may customize and link to your subscription service. Running a successful blog necessitates having an email subscriber list.

Features

  • Works with popular email marketing platforms like Aweber, Mailchimp, GetResponse, and others.
  • Allows you to modify the forms and popups with an endless number of colors to match your theme and brand style.
  • Integration with all of the top SEO plugins for increased visitor exposure and more subscriber acquisition.
  • Includes a built-in widget for displaying your subscription form in the sidebar.
  • Allows you to choose from a variety of animation effects for the popup.
  • There’s a disable option if you don’t want the popup or subscription box to appear on certain pages or articles.
  • Provides a popup preview option for testing your popup before making it live.

11. Convert Pro

Because it’s one of Astra’s products, this plugin comes packaged with the theme. It has a lot of features that can help you turn your website visitors into leads, customers, and subscribers.

Features

  • Simple editor lets you can create a stunning popup and opt-in forms
  • Simple drag-and-drop helps you customize it to fit your brand and design
  • Allows you to use exit-intent technologies to keep leaving visitors on your site and get their attention
  • A/B test functionality to develop and test different design variations
  • Helps you analyze designs in detail and select the best ones for customers

12. MailOptin

MailOptin is a WordPress popup and form builder plugin that allows you to create forms such as user registration and subscriptions.

Features

  • Popups can be used to add forms, customized messaging, and call-to-actions to your website
  • Provides sidebar widgets, notification bars, and various other advanced features
  • Simplifies the process of sending email newsletters
  • Automated emails can be sent to all of your registered users or a specified group of people
  • Allows you to plan out your email campaigns ahead of time
  • Contains beautiful and responsive email templates for your newsletters
  • Has built-in analytics to help you make better decisions and improvements based on the data you collect.

13. Icegram

Icegram offers Email Subscribers & Newsletters, a WordPress plugin for email marketing that is both simple and successful. As a fully-featured plugin, it meets the needs of everyone, whether you are a blogger, website owner, marketer, or developer.

Features

  • Facilitates with the option of sending welcome emails to new subscribers
  • Send out automatic notifications to subscribers when new posts are published
  • Additionally, an HTML editor can be used to create visually appealing broadcasts
  • opportunity to transmit well-designed broadcasts to your subscribers
  • Displays or sends 12 different sorts of messages
  • Almost 120+ ready-to-use campaign templates included, including subscription forms, special offers, and more
  • Keep the subscription box wherever on your site to easily gather leads
  • The administrator can also receive email notifications regarding new user signups
  • Allows you to give/restrict access to your subscribers for specific jobs using the access control feature

Conclusion

Email marketing is quite helpful to generate awareness about your brand at a faster pace. With the help of various WordPress plugins used for this purpose, you can accomplish the business goals.

Author’s Bio

Pearl Holland composes exceptionally well-crafted pieces of content. She is an exemplary essay writer for hire to assist various social campaigns with her thought-provoking content. Her passion for writing can be seen through the masterpieces she creates.

Guest Post

10 Steps to Evaluating and Measuring Your Marketing Strategy

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When you are trying to market a product, the product or service is only as good as the potential clientele think it is. You need to get them to buy or use the item or service before you can tell if it really works for them. How can you go about evaluating and measuring your current marketing strategy?
Input vs. Output
Check your financial statements. Are you spending more money than you are making? In a strong marketing campaign, this should not be the case. You want to tweak your plan to make more money than you are putting into the project.
Customer Surveys
When you sell a product, include a survey along with it. Ask the customer to rate different qualities of the product that directly relate to the market. For example, ask them how they heard about the product and if the visual appeal of the item had anything to do with its purchase.
Phone Surveys
Distribute flyers, pamphlets and other coupon offers to people and see if they call back. You’ll know if the marketing works based upon how many people call. When they do call, ask what elements of the flyer or other item made them want to call you.
Test Group
Before you send a new item onto the market, have a test group to evaluate your marketing. For example, you might bring in a section of the company that has never seen the ad. Ask them what they think and if they would buy the product.
Introspective Analysis
What about you? Try to separate yourself from the ad as much as possible. Imagine that you were walking down the street and saw this advertisement. Would you feel inclined to purchase it or use the service? What elements of it are captivating and visually appealing? What elements turn you away?
Quantitative Data
Of course, all of these surveys and questions are important; however, you must generate quantitative data from all of them. For example, calculate the percentage of people who learned about your company from the Internet, paper flyers, word of mouth, and so forth. Put the information into charts.
Compare Years
After you have put the information into charts, you should start comparing this year’s findings to last year’s findings. If you find that a larger percentage of people are using the Internet than last year, you will have gained valuable insight into the company’s advertising.
Targeting the Many…
Once you find where most of your patrons are coming from, work to keep up steady advertisements in that domain. If most people are finding your company through Google searches, maintain fresh SEO strategies throughout the year to keep generating customers in that manner.
…And the Few
Let’s say that very few people are finding you from paper advertisements in the local department store. If this is a new trend, give it another shot to try to keep those few customers that you have. If it’s a continuing trend, you may want to put that money into another avenue.
Keep It Up
Don’t let your evaluation and measuring strategies fall to the wayside. You need to keep using them to ensure constant success for your company.
Evaluation and measurement strategies can bring both good and bad news to you about your marketing strategy. Be sure to use all of the information to generate more positive outcomes.

Thaddeus McGregor writes about business, marketing & finance at

www.businessinsurance.org.

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Guest Post

Top 8 popular WordPress plugins of all the time

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The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.

Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.

 We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.

WordPress Plugin

WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.

The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress. 

8 Popular WordPress plugins

Yoast SEO

Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc. 

The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:

  • Readability check
  • Internal linking suggestion
  • Access to create custom Description/Mets Header
  • XML News Sitemaps
  • Quickly build 301 directs with the Redirect feature
  • Optimize for synonyms, keywords
  • Update as per Google’s algorithm

The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.

Akismet

Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.

It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.

To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.

Jetpack

The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-

  • Spam filtration
  • Malware scanning
  • Find site analytics
  • Login security
  • CDN
  • Automatic social media posting
  • Slow image loading
  • Multiple WordPress themes and more.

WooCommerce

How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply. 

The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins. 

Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.

WPForms

WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks. 

Note that this plugin can integrate with all the primary payment and marketing platforms. 

WP Rocket

Every business requires quick page load times and to accomplish this caching solution is the most effective way. The WordPress repository has a Premium caching plugin called WP Rocket. It helps to escalate the loading time of a site. The plugin works with the cached copies and reduces the servers’ workload. It also aids in lowering the HTML, JavaScript, and CSS file weight through minimization. The features of the plugin include-

  • Compatible with cloud flare
  • Improve user-end browser caching
  • Quick Load images while scrolling down
  • Support WordPress Multi website
  • Incorporate caching solution along with a CDN
  • Load images on request
  • Facilitate slow loading to boost page load time. 

Elemetor

Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per WordPress.org is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface. 

You must think of installing this plugin on your website. This will support you to have full control over your design.

Migrate Guru

Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues. 

There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future. 

The plugin has the following feature:

  • No overload on the website
  • No requirement for storage space
  • Easy to use
  • Build for large websites
  • One-click migration
  • Fully automatic, replace & built-in-search

Smush 

Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task. 

For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder. 

The plugin provides no interruption in your workflow and improves website performance.

Conclusion

A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience. 

No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.

Author’s Bio

Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.

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Increase Traffic with Comments

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We all want to read comments, especially if these comments praise us or show that many people value our posts on our blog. Therefore, those valuable comments you can have on your blog can generate a lot of qualified visitors in your blog traffic.

Your website, more significantly, your blog posts can generate traffic. if you can improve the search traffic, you have the help of the things below.

Learn ways – How to Increase Blog Traffic with Comments

  • Ask or Request Open-Ended Questions

Open-ended questions tend to prompt a lot of engagement that includes comments. However, it only means that when you allow the recipients to express themselves, they will provide you with complete and meaningful answers.

One of the main reasons there are a lot of blog posts that are not generating loads of traffic with comments is because the questions they have are close-ended. These close-ended questions can only be answered by a yes or a no or with a direct answer that does not leave anything else that will run for longer and more comments.

  • Write A Post On the Top List

If you wish to improve your search traffic and generate powerful comments about the user experience on your blog posts, you should consider writing a post that falls on the top list. Unfortunately, many people struggle to gain online transactions from when they first opened their blog until they have discovered the importance of having a content marketing strategy.

To gain comments, you should add keywords wherein people are searching for the headline that you have. It would be best if you did not try to sound like an English professor to have one. The things that you need to do are to make your headline appear relevant for it to attract attention, comments as well as a load of traffic.

  • Do Some Influencer and Expert Name Dropping

Name-dropping is a term that refers to the practice of attributing names of famous experts as well as bloggers to your content. Using this strategy, your blog posts can generate a lot of comments that would, later on, create loads of traffic for your website.

Generating comments for each blog post is one of the best ways to get a lot of traffic to your website. This way, you can make your content more valuable because some people seem to appreciate the things you have written. Therefore, if you wish to gain loads of traffic for your website, you should first work on generating comments with the help of the tips stated above that are very easy to do for your content. This, in turn, will increase Blog Traffic.

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