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What to Consider When Choosing a WordPress Theme for Your Business

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What to Consider When Choosing a WordPress Theme for Your Business 8

If you’ve started looking for themes for your business site, you will understand that there are literally hundreds of thousands of possibilities out there for you to utilize. However, with so much choice around, how do you know which best is for you and your business? Again, there are plenty of themes around which will fulfill your criteria upon first sight, but there are a few necessary questions you may want to ask yourself before leaping.

What to Consider When Choosing a WordPress Theme for Your Business 9

What is a Theme?

For many people crafting their business from scratch, this will be the first time they have ever engaged with WordPress, let alone considered what a ‘theme’ is. A theme is what makes your site look the way it does. By applying different themes, you can change the entire layout, color patterns, and overall aesthetic in just minutes.

The most important thing to remember is when it comes to picking a WordPress theme; you have two options, ‘free’ or ‘premium’ themes. As a business owner, you want to pick a premium theme. Of course, this costs money – but it is worth it. A premium theme is an investment; there are teams of people dedicated to keeping it up to date, bug-free, security-safe, and web tight. The last thing you want to happen is for your site to be hacked. Remember…no site, no online presence, no income. Avoid this by investing in a premium theme. On top of everything else, their design and aesthetic appeal are often far superior to free theme choices.

Choosing the right theme

There is so much advice that can be found online concerning choosing the right theme for your business; this can be confusing when trying to choose something which will work for your specific business brand.

Since you will be investing in a premium theme, you don’t want to waste your strict business budget by choosing a theme that doesn’t actually suit your needs. Product photography, product development, marketing, and branding will demand your budget so it is imperative to avoid website redesigns in the early stages and get it the right the first time. Sometimes, it can feel a little overwhelming with so much choice, but there is one thing to remember – your site should be individual and a complete reflection of you and your business. Please read up on the advice given by online business coaches and bloggers, but what may work for their business may not work for yours.

What is your business?

Businesses require different needs from a website. For example, some businesses set up a website purely as a first base for customers, where they can read about the company and what it offers, and maybe view a gallery of past work or projects. Other businesses are based purely online and sell various products online and will generally require a lot more from a website.

Make sure you understand exactly what it is you are seeking. A basic portfolio website is easy to cater to. However, a demanding e-commerce business requiring strong product pages, video, 360-degree photography, and social media links must be built within a theme which enables these plugins.

Consider CRO

Conversion rate optimization basically refers to the experience visitors gain when on a particular website. The goal is to transform these visitors into actual paying customers. Different design layouts can dramatically affect a customer’s decision whether they will spend their money with you or not.

You must make sure the theme you are investing in will connect with your customers, allow them to see your products in the best light possible, and most of all, you MUST create a sense of trust and security, so customers feel you are a genuine company. Conversion Rate Optimisation itself is big business, and CRO consultants can significantly boost business profits. So as you are starting, make sure your theme ticks the boxes before investing to save you future CRO consultancy fees.

Here are a few good questions to ask when it comes to choosing a theme:

  • Does your theme come from a credible developer? Make sure your premium theme comes with solid web support, for you will probably be constantly utilizing it when it comes to maintaining your site. A credible developer who has a track record for creating and distributing themes will offer good web support. If you are unsure, do a quick Google search to bring up a wealth of information & reviews regarding the developer.
  • What is your price range? You get what you pay for; the more expensive a theme, usually the better it is. However, you can get pretty decent themes for around sixty pounds. However, don’t be conned with a very expensive theme that does little; always research the one you are about to purchase. Check annual renewing fees also.
  • SEO options? The very best themes have inbuilt SEO tools which help your website stand out in search engines. Look at themes that offer this as standard.
  • Responsive theme? We live in an age where people access the internet in many different ways, whether on their smartphones, tablets, or laptops. Responsive themes adapt to such platforms.

 

As you can see, there are a few things to think about when choosing a WordPress theme. First, don’t rush your design decision; your website needs to convey the correct message to your visitors and match your brand feel. Do your research and pick the right theme for you and your business. There are plenty of reviews that can be found online relating to each theme; make sure you assess what is being said about particular themes you are considering, and if you still feel unsure, you could always contact other businesses which use the particular theme to ask them how user friendly it is, or if there are any problems they have encountered.

Find over 10,000 premium themes here.

About the author: Hannah works for VoucherCloud, and has recently worked on their website redesign and launch. Vouchercloud offers voucher codes for their customers, such as Debenhams discounts and Travelodge offers where customers can save from top brands. Many planning, consultancy, and time have gone into their new website. However, Hannah began working with smaller brands, so she understands how important it is to get design right when on an unforgiving business budget.

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10 Steps to Evaluating and Measuring Your Marketing Strategy

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10 Steps to Evaluating and Measuring Your Marketing Strategy 11

10 Steps to Evaluating and Measuring Your Marketing Strategy 12

When you are trying to market a product, the product or service is only as good as the potential clientele think it is. You need to get them to buy or use the item or service before you can tell if it really works for them. How can you go about evaluating and measuring your current marketing strategy?
Input vs. Output
Check your financial statements. Are you spending more money than you are making? In a strong marketing campaign, this should not be the case. You want to tweak your plan to make more money than you are putting into the project.
Customer Surveys
When you sell a product, include a survey along with it. Ask the customer to rate different qualities of the product that directly relate to the market. For example, ask them how they heard about the product and if the visual appeal of the item had anything to do with its purchase.
Phone Surveys
Distribute flyers, pamphlets and other coupon offers to people and see if they call back. You’ll know if the marketing works based upon how many people call. When they do call, ask what elements of the flyer or other item made them want to call you.
Test Group
Before you send a new item onto the market, have a test group to evaluate your marketing. For example, you might bring in a section of the company that has never seen the ad. Ask them what they think and if they would buy the product.
Introspective Analysis
What about you? Try to separate yourself from the ad as much as possible. Imagine that you were walking down the street and saw this advertisement. Would you feel inclined to purchase it or use the service? What elements of it are captivating and visually appealing? What elements turn you away?
Quantitative Data
Of course, all of these surveys and questions are important; however, you must generate quantitative data from all of them. For example, calculate the percentage of people who learned about your company from the Internet, paper flyers, word of mouth, and so forth. Put the information into charts.
Compare Years
After you have put the information into charts, you should start comparing this year’s findings to last year’s findings. If you find that a larger percentage of people are using the Internet than last year, you will have gained valuable insight into the company’s advertising.
Targeting the Many…
Once you find where most of your patrons are coming from, work to keep up steady advertisements in that domain. If most people are finding your company through Google searches, maintain fresh SEO strategies throughout the year to keep generating customers in that manner.
…And the Few
Let’s say that very few people are finding you from paper advertisements in the local department store. If this is a new trend, give it another shot to try to keep those few customers that you have. If it’s a continuing trend, you may want to put that money into another avenue.
Keep It Up
Don’t let your evaluation and measuring strategies fall to the wayside. You need to keep using them to ensure constant success for your company.
Evaluation and measurement strategies can bring both good and bad news to you about your marketing strategy. Be sure to use all of the information to generate more positive outcomes.

Thaddeus McGregor writes about business, marketing & finance at

www.businessinsurance.org.

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6 Best Online Plagiarism Checkers to Detect Duplicated Content

This post discusses the importance of detecting and removing plagiarized content for credibility, originality, avoiding penalties, and academic competence. It suggests using a plagiarism checker while writing, highlighting six best online plagiarism checkers: Prepostseo.com, EduBirdie’s, Writer.Com’s, Check-plagiarism.com, Plagiarisma.Net, and Bibme.Org. The article also gives a step-by-step guide for detecting and removing plagiarism from content. Some side recommendations include Grammarly, SemRush, and Invideo, among others.

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6 Best Online Plagiarism Checkers to Detect Duplicated Content 14

Using a tool is one of the first steps in removing plagiarism. In a time when around 1.5 billion pages on the internet have duplicate content, writers must formulate something original and outstanding.

That’s when a plagiarism detector comes in handy, as they can help the writers by:

  • Finding plagiarism’s percentage
  • Detecting duplicity by scanning vast databases
  • Analyze similarities/compare duplicate content
  • Check for originality after removing or rephrasing plagiarized content

These factors make a plagiarism checker necessary in any writer’s arsenal today. However, that’s where the challenge begins: finding a free plagiarism checker. So, to help you find such plagiarism finders.

Defining the Necessity of Detecting & Removing Plagiarized Content

Finding and removing plagiarism is an essential practice that every writer must learn. It’s not only about your credibility; it’s also about the purpose you’re writing for. For instance, if you’re writing in a professional setting, the image of your workplace depends on it.

Suppose you’re writing content in an academic environment. In that case, your grades and future hang on your ability to write original content. Sometimes, plagiarism can be accidental, but that doesn’t make it less harmful.

That’s why it’s crucial for any writer today to use such tools to remove plagiarism. And here are four primary reasons that signify the importance of finding and eliminating plagiarism:

·        Promote Original Ideas

Originality is the key in any setting, whether it’s academic or professional. Any plagiarism in the content will make it unoriginal or lackluster. That’s why you must find duplicity and remove it accordingly to promote original ideas and stand out as a good writer.

·        Establish Credibility

Credibility as a writer depends greatly on how well you write original content. Therefore, regardless of the purpose of your writing, you need to establish your credibility as a proficient writer by removing plagiarism. This will grant you a vote of confidence in any situation that you write.

·        Avoid Google Penalties

As a blog writer or website owner, your job is to stand out in the SERP ranks by creating SEO-friendly content. The fact remains that no SEO-friendly content can ever have plagiarism in it. Therefore, removing plagiarism for better SEO is important for any website or blog.

·        Academic Competence

To advance in grades and overall academic venture, you must write content that helps you establish your expertise and competence. Suppose your research papers or essays have copied content in them. In that case, you will be compromising your academic competence, so you must remove plagiarism from it.

6 Best Online Plagiarism Checkers to Detect Duplicated Content

You can find them all on Google, from outstanding plagiarism finders to some that might miss duplicity. Therefore, it’s no surprise people look up to experts to find tools that help them with this necessary factor of content writing.

We’ve picked a list of tried and tested tools to make it easier for you. These tools are both paid and free. So, without further ado, here are the six best online plagiarism checkers to detect duplicated content.

1.    Prepostseo.com

For good reasons, PrePostSEO is one of the common names in such tools. The plagiarism checker by this provider testifies to their position as one of the best toolmakers today. This plagiarism finder finds duplicity effectively and leaves no stone unturned when looking for plagiarism.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 15

In other words, this visually appealing content scanner allows you to scour through the depths of the internet to find duplicity. Therefore, you can depend on it to find any plagiarism in your content and its sources.

2.    EduBirdie’s

EduBirdie’s plagiarism checker is for content writers, students, teachers, etc. You see this line right after you visit the tool, and there’s no doubt about it. The checker doesn’t offer many options except its ability to check up to ten thousand words.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 16

This makes it a checker with some of the most word-checking abilities. Therefore, regardless of your content’s length, you can rest easy knowing you can check any form of content with this plagiarism finder.

3.    Writer.Com’s

You would think a website named “Writer.com” would provide you with a great tool, and they do. The plagiarism checker by writer.com is nothing short of stellar and easy. Dubbed as a “free plagiarism checker,” this one doesn’t ask you a penny.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 17

These factors make it perhaps one of the most lucrative plagiarism finders available today. On top of that, it works quickly, so you won’t have to wait a lot before it scans your content.

4.    Check-plagiarism.com

Check-plagiarism.com’s plagiarism checker is perhaps the best tool on this list, not only because of its ability to check plagiarism but also because it can do it in multiple languages. Therefore, regardless of the language you write your content in, you can use it to find duplicity.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 18

The seemingly endless word limit will also put you at ease since you can quickly check any long-form content. However, what impresses us the most is the speed at which this tool operates. In other words, even thousands of words can be scanned with this tool within seconds.

5.    Plagiarisma.Net

Plagiarisma.net is one of the tools with the most supported languages. The website itself claims to support over 190 languages. Moreover, this plagiarism finder offers two options in a unique turn of things. These options allow you to check for plagiarism on either Google or Bing.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 19

We’re unsure how effective that is, but it’s a unique approach. Since Google and Bing have very different methods, it could mean finding plagiarism on an extensive level. Regardless, it doesn’t influence the effectiveness of this plagiarism finder.

6.    Bibme.Org’s

Bibme.Org steps forth with its easy yet convenient plagiarism finder. Now, this one is targeted toward students and teachers. However, bloggers and other writers can use it all the same—since it employs search engines to find duplicity.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 20

You can also upload your files from your computer or import them directly from Google Drive. But, as the homepage implies, it does use the same algorithms and approach as Turnitin.

How To Detect & Remove Plagiarism

Now that you have the tools to find plagiarism in your content, you must learn how to remove it. Therefore, here is a four-step process for your convenience:

·        Use Any of The Tools

So far, the tools we’ve discussed have all their remarkable traits. Therefore, pick the best one that suits your content’s length and scan your writing for plagiarism.

·        Analyze Plagiarism’s Percentage

Once the tool has analyzed the content, let it finalize the plagiarism percentage in your content. This will help you understand how much of your content is original and how much you need to rewrite. If your content has less than 10% of plagiarism, then that’s good news.

·        Rewrite

Now that you’ve picked apart the duplicate content, you must rewrite it. Remember that you need to rewrite to cite the source—which the tools would help you find.

·        Check Again

Now that you have rewritten your content, it’s time that you scan your content for plagiarism again. This will guarantee that your content has no plagiarism or duplicity.

Conclusion

In this post, we looked at six tools that you can use to check for plagiarism in your work. All of them are free, and you can pick whichever one suits your needs.

Before wrapping up, we also looked at some steps that you can follow to detect and remove plagiarism from your content.

Another tool that is not listed and is probably the most widely used is Grammarly.

And some other tools that may interest you. These are affiliate links some I use, some I don’t, so before using, please investigate thoroughly SemRushInvideoSquirly Products like Squirly SEOGravity FormsWpformsOptinMonsterBuy Website TrafficAI-powered MarketingPress Release Distribution Made EasyTrack and Protect your Online Marketing, #1 Press Release Distribution ServiceEmail lists and Distribution TechPlaceit Envato, Monster Insights, SmashBallon, Icegram, HubSpot, WPwebHost, ConvertKit, Rytr, Canva, QuillBot, Shortly AI, Market Muse, Content Studio, Social Pilot, Strinkingly, CircleBoom, TailWind, Hotjar, The Hoth, Linkilo, CleanMail, HexoWatch, NetPeak, SerpStat, SiteChecker, SproutSocial, WeVideo, Social Dog, EzMob, Sign Now, Tidio, WP Data Tables, Copymatic, HeyGen, Synthesia, Fliki, ElevenLabs, ADcopy, Beehiiv, EduBirdie.

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Top 8 popular WordPress plugins of all the time

The WordPress plugin repository has over 54,000 plugins that enhance user experience by filling gaps in WordPress’s core functionality. Eight prominent plugins include Yoast SEO for optimizing SEO and readability, Akismet for spam filtration, Jetpack for multiple functionalities, WooCommerce for e-commerce, WPForms for form creation, WP Rocket for speeding up page load times, Elementor for complex designs without coding, and Migrate Guru for WordPress migration. They contribute to the website’s security, user-friendliness, and speed.

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Top 8 popular WordPress plugins of all the time 27

The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.

Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.

 We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.

Top 8 popular WordPress plugins of all the time 28

WordPress Plugin

WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.

The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress. 

8 Popular WordPress plugins

Yoast SEO

Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc. 

The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:

  • Readability check
  • Internal linking suggestion
  • Access to create custom Description/Mets Header
  • XML News Sitemaps
  • Quickly build 301 directs with the Redirect feature
  • Optimize for synonyms, keywords
  • Update as per Google’s algorithm

The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.

Akismet

Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.

It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.

To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.

Jetpack

The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-

  • Spam filtration
  • Malware scanning
  • Find site analytics
  • Login security
  • CDN
  • Automatic social media posting
  • Slow image loading
  • Multiple WordPress themes and more.

WooCommerce

How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply. 

The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins. 

Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.

WPForms

WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks. 

Note that this plugin can integrate with all the primary payment and marketing platforms. 

WP Rocket

Every business requires quick page load times and to accomplish this caching solution is the most effective way. The WordPress repository has a Premium caching plugin called WP Rocket. It helps to escalate the loading time of a site. The plugin works with the cached copies and reduces the servers’ workload. It also aids in lowering the HTML, JavaScript, and CSS file weight through minimization. The features of the plugin include-

  • Compatible with cloud flare
  • Improve user-end browser caching
  • Quick Load images while scrolling down
  • Support WordPress Multi website
  • Incorporate caching solution along with a CDN
  • Load images on request
  • Facilitate slow loading to boost page load time. 

Elemetor

Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per WordPress.org is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface. 

You must think of installing this plugin on your website. This will support you to have full control over your design.

Migrate Guru

Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues. 

There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future. 

The plugin has the following feature:

  • No overload on the website
  • No requirement for storage space
  • Easy to use
  • Build for large websites
  • One-click migration
  • Fully automatic, replace & built-in-search

Smush 

Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task. 

For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder. 

The plugin provides no interruption in your workflow and improves website performance.

Conclusion

A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience. 

No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.

Author’s Bio

Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.

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