There’s a topic gathering momentum over the last few years – how to protect data better. With the recent release of Bitcoin, we’ve seen new types of security methods like blockchain become more popular and available. This article teaches what blockchain is and how it might make your data more secure than ever before. What is Blockchain?

First, it’s essential to know what blockchain is. The most basic definition of blockchain technologies is a distributed ledger system that allows transactions between peers without intermediaries. Put in simple terms. Blockchains are decentralized systems that will enable users to verify and record transactions securely and transparently.

Blockchain’s decentralized nature enables peer-to-peer (P2P) payments through their use of cryptography to ensure data integrity and security. This encryption process means each transaction sent on the blockchain will be verified by multiple network members rather than a single entity like a bank. 

Blockchain Potential.

Blockchain technology has many potential applications beyond cryptocurrency, including voting, land registry, financial contracts and settlements, and intellectual property. Many online agencies use blockchain technology, such as Incrementors Online Reputation Management services, to help manage and maintain your online reputation by managing online conversations. If you can provide your customers with the exact thing that they are searching for, this thing would boost user engagement on your website. 

These uses require trust in the system; however, blockchain can provide security and transparency without third-party intermediaries.

How Does Blockchain Solve Problems?

The blockchain is a distributed database that allows for secure and tamper-proof transactions. By using the blockchain, businesses can improve data security by eliminating the need for a central repository. Additionally, the blockchain can help to prevent data theft and fraud. How Private is Blockchain? Blockchain is a distributed ledger that can be accessed by anyone with the right software but does not leave any personal information behind.

Blockchain for Business. How do you use blockchain in your business? This article will help you understand how blockchain works and what kinds of benefits it can bring to your business. You will also learn how IBM uses blockchain technology and how companies like Walmart, Cisco, BMW, and others use it today.

Blockchain in Banking: A New Global Revolution. Blockchain can be the most important invention since the Internet itself was created almost 20 years ago, but so far, few people have heard of it because nobody has understood it exactly.

How does blockchain work in simple-to-understand terms?

Blockchain is a disruption to data security. In short, a blockchain is a distributed database that allows for secure, tamper-proof transactions. In addition, it uses a peer-to-peer network to manage information. As a result, it is difficult for hackers to steal data or make fraudulent transactions.

One of the key benefits of blockchain is that it eliminates the need for a middleman, which means that data can be securely transferred between parties without a third party, such as a bank or an insurance company, in turn eliminating potential fraud and making it easier for businesses to operate transparently.

A few companies are already using blockchain in their operations. For example, HSBC uses it to track diamonds and other precious stones. Microsoft is using it to manage its Azure cloud services. And Sweden’s land registry is using it to manage property titles.

There are still some kinks to be worked out with blockchain technology, but its potential benefits are clear. For example, it could help revitalize data security by eliminating the need for third parties and making transactions more secure.

What are the Advantages of a Blockchain?

Blockchain technology is revamping data security and has a lot of advantages:

1. It is decentralized, so it is not subject to any single point of failure.
2. Blockchain creates an immutable record of transactions that anyone can verify.
3. Blockchain makes it resistant to fraud and other cyberattacks.

Another advantage of blockchain is that it allows for tamper-proofing and tracking the origin of data. Blockchain prevents data from being altered or stolen in transit or after it’s been stored. The distributed nature of blockchain also makes it difficult for someone to hack into a system and access sensitive information.

Overall, blockchain technology has many advantages when it comes to data security. It is decentralized, immune to fraud, and can track data origin. Blockchain’s only shortcoming is that it can be challenging to understand and use, but it’s currently worth the effort. Using Blockchain Technology

How does Blockchain Decentralize Data Security?

Blockchain is a secure and transparent digital ledger of all cryptocurrency transactions. It uses a distributed computing algorithm to record and manage transactions without the need for a third party. As a result, blockchain eliminates the need for a central authority, such as a bank, to administer and verify transactions. As a result, blockchain makes it an ideal solution for tracking data security.

The benefits of using blockchain for data security are manifold. First, it provides an immutable record of all transactions. Blockchain eliminates the risk of fraud or tampering. Furthermore, because blockchain is decentralized, it is difficult for anyone to hack into the system. Blockchain prevents hackers from stealing valuable data or blackmailing companies into doing their bidding.

Blockchain can also be used to create tamper-proof records of identity management and other sensitive data. Blockchain allows companies to ensure that data is only accessed by authorized individuals and prevents criminals from accessing personal information. Online marketing agencies such as Incrementors’ link-building strategies do not only increase your referral traffic, but their professional link builders will help you to build relationships with high authority domains as well. In addition, blockchain can be used in the healthcare industry to keep track of medical records. 

As a result, medical professionals will not be able to change or manipulate patient files, and patients will be able to share their medical history with other physicians without fear of repercussions.

Conclusion

Blockchain is revolutionizing data security. It can make it much more difficult for hackers to steal or corrupt information. This article will explain what blockchain is and how it works. I’ll also discuss how it is being used to improve data security. If you’re interested in learning more about blockchain and its potential benefits for your business, read on!

Author BIO

Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.

Backlink Removal Method: an effective way to rejuvenate lost Google SERP

SEOs are now revolving around various link builds; inbound links are used to make a website unique and stand on page one of Google SERP. Today, it is the SEO-optimized internet, so more than ninety-five percent of SEOs and webmasters are looking for unique and high-quality backlinks. You will not be able to gain popularity and may find difficulties in expanding the business through Internet marketing.

It seems that Google has strategically placed its move against ever-increasing “spammed backlinks” by updating Google services to a new version, “Google Penguin.” Most of the website owners were surprised to get this update on the 24^th of April 2012. Furthermore, the 13 Panda update had a more wrecking effect on their first-page show-ups. Since then, webmasters have been getting notifications from Webmasters Tools regarding link removal because their websites have abnormal backlinks.

Many webmasters and website owners are concerned with getting to the first page of Google’s “Search Engine Result Page” (SERP) so that their website is noticed at first glance. For this, many SEO techniques are implemented, like backlinking of anchor text, article submissions, forum posting, and guest posts. Of these due to the strict updates and smart tools of Google, many of the backlinks are traced as fake, spam, or even false. These backlinks need to be removed quickly so that you again come on the Goggle’s page one of SERP. But unluckily, this is not as easy a task as it appears at first sight.

The Penguin update of Google affected almost 3.1 % of the search results. It was a major move by Google to remove any of the Spam sites that are affecting SERP. The main consideration was the abnormal backlinks and they were traced off and rectified out of the system, leading to the dropdown of ranking of many sites overnight. It is really good that several steps can help the drowning SERP rank to get up once again if the unwanted and abnormal backlinks are removed or do not point out the company or website in any way.

Quick and efficient backlink removal techniques

The first step toward backlink removal is to find all of the abnormal backlinks and enlist them. You can take the help of the popular backlink tracing tools that can give you various parameters like URL, post details, anchor text, etc. These tools include SemRush, Webmaster Tools Links, Majestic Site Explorer, and SEOMoz Open Site Explorer. Once you get the list and URLs of these backlinks, you can work to remove the suspicious backlinks to get things back to normal. For getting the suspicious ones, you see the useless pages and various directories where there are fully paid links, or they are of little value.

When you have traced and enlisted the backlinks to be removed, you can use the following easy-to-implement methods for reviving your SERP rank.

Ask the editor to take down your backlinks: it is the first of all the methods you should try for backlink removal. Most of the editors do not delay this, even though they are happy to rectify the abnormality in the functioning of your site.

You must keep in mind the things that need to be provided to the editor in your mail, like the anchor text and the place where those links are present, so that only the suspicious link is removed, not the useful ones.

If the Editor nods, tell him to make them NoFollow: in some instances, editors nod to remove the backlinks or demand you to pay for this, and you are short of funds, then simply ask them to make all the backlinks “NoFollow.” The best thing about NoFollow is that they are not considered for the SERP rankings while analyzed by Google bots.

Contacting article writer or the employee: The back linking is performed by an article writer or a company, who posts and adds links to your website in their articles while uploading them on various websites, blog posts, word press pages, and guest posts. Contact them and ask them to remove suspicious backlinks by logging in to their accounts.

Adopting good backlink removal service: with improved SEO techniques, it is possible to trace and remove backlinks with the help of good and precise backlink removal services. They will charge you reasonably for the work that has to be performed, so you don’t need to perform it yourself.

Once you have confirmed that all of the backlinks are successfully removed or made NoFollow, you are required to contact Google with a “reconsideration request.” Once they have confirmed, your site will be released, and you will be back on the Google page for one SERP run.

Other SEO tools:

Rank Math: This popular SEO plugin now includes AI tools like a meta title and description generator, a topic research tool, and a content editor. Its Content AI tool, integrated into the Block Editor, suggests related keywords, FAQ sections, and links based on your primary keyword.

Outranking: Outranking’s AI-assisted writing tool helps create SEO-friendly content fitting your brand’s voice and style. It also offers outline optimization based on user intent and competitor analysis to help you outrank them.

Squirly Products like Squirly SEO

SEO Checker and Auditor

But by far, the tool I use and recommend is SEMRUSH here are just some of the things they can help you with

Building Links to Help Your Website

Getting other websites to link back to your site is really important if you want good search engine rankings. The company Semrush has some neat tools to make it easier to get and manage links. I’m going to share tips they gave on the top 10 “moves” for link building.

#1 Check for New Links

You’ll want to log in and see if you got any new links about once every week or two. Seeing new links shows your marketing is working!

#2 Get Back Lost Links

Sometimes, links you have to get deleted if the other website changes its content. Try reaching out to those sites to ask them to put your link back.

#3 Spy on Competitors’ Links

No clue who to ask for links? Check out what sites your competitor websites have links from for good ideas.

#4 See What Content Attracts Links

Look what pages on competitors’ sites get a ton of links to them. That can spark ideas on what content to make that could get you links, too.

#5 Check Your Link Network

Use Semrush‘s cool interactive network map to see all the sites linking to you and make sure there are no sketchy or risky links.

#6 Set Up Redirects

If an old content page that has links gets deleted, set up a redirect so you don’t lose that link juice!

#7 Check Anchor Text

Make sure your anchor texts, the clickable words in links, aren’t overusing keyword terms. That’s a red flag to Google.

#8 Audit Link Quality

Keep checking regularly that none of your backlinks are from shady sites or could risk a penalty from Google.

#9 Get Link Notifications

Have Semrush automatically email if there are big changes or new risky links found.

#10 Automate Link Prospects

Use their Link Building Tool to automatically find possible sites to reach out to for links based on your keywords and competitors. Then, track your outreach progress.

Please leave your comments and suggestions in the comment section below. It will be helpful to update this write-up with useful suggestions to make it more comprehensive.

Introduction

Your business has powerful partners that are working hard to help you increase brand awareness and generate new leads. Are you taking advantage of Google, Yahoo, and Bing’s new focus on Local SEO?

What is Local vs. Conventional Search?

Local search queries differ from conventional searches in that you are adding a “where” component, such as an address, a city, or a zipcode, to the “what” component (keyword, product, service, etc) that you are looking for. For years, these searches have often been dominated by national competitors: large directory sites with thousands of pages and other non-local SEO powerhouses. Now, the game has changed, and search engines want to feature your local business, your products, and your services.

Those companies without a local presence are finding it harder and harder to compete for these valuable search queries – searches that are increasingly being performed from smartphones and other mobile devices by consumers who are immediately looking to make a purchase.

Why the focus on Local SEO?

Consumers have always been in need of local products and services. What’s changed is their behavior and the tools they use to perform local searches. Traditionally, local directories like the Yellow Pages, along with newspapers and local magazines, supplied this information, but the digital age has changed all that. Computers and search engines have replaced the Yellow Pages and increasingly, smartphones and other mobile devices are your computers. When was the last time you picked up a copy of the Yellow Pages to order food or look for a local service or product?

What’s currently happening online is that many sites are battling the search engines for your local attention. While Google is still dominant (and has been since rolling out Google Maps in 2004), the landscape has changed: in addition to Yahoo! and Bing, many new local options like FourSquare, Yelp, Merchant Circle, and Urban Spoon are giving consumers what they want – reviews and feedback on local merchants and their services or products.

All of this focus on local search means that now is the perfect time to roll out a local SEO strategy and grow your business.

Cost a Concern? Local SEO is Budget Friendly

It is possible to achieve great local search rankings without a large SEO investment – as long as you are willing to invest the time. Local business listings, when optimized, can quickly achieve first-page exposure and will outperform expensive, traditional advertising.

Study after study illustrates that organic search traffic converts at a higher rate than most other marketing channels. Consumers are actively seeking you out – this makes search marketing much more effective than traditional “interruption” marketing.

The Great Equalizer

Google’s focus on local businesses has resulted in a dramatic change in search results compared to the past. Geo-targeted searches return Google Maps listings that level the playing field for small businesses that have one huge edge over national competitors: a local address.

Without that all-important street address, it makes little difference how much money these companies throw at SEO. You can rank well and get in front of potential customers when and where they are shopping. This makes local search one of your most powerful tools for building brand awareness and establishing credibility and authority.

There’s an App for That – Local and Mobile

Whether you’re an iPhone, Droid, or Blackberry user, one thing is clear– the user experience on mobile puts everything at your fingertips. Apps that tie into Google Maps or other local listings will often eliminate search listings altogether and only pull from these niche listings. Your business details, reviews, and driving directions are at your customers’ fingertips, and the only way you miss out is if you aren’t listed locally.

Local Search and Google

Google Local Success Starts with Google Places

Google Places is the #1 place for local search marketing on the Web, and it’s largely free. Google Places gives your business visibility to potential customers even if you don’t have a website. More than likely, you have seen Google Places listings recently when you have searched for services or products in a specific city. People performing these types of searchers are HOT buyers and they want to buy locally. Google realized this and has slowly transitioned Google Places into a powerful tool for local search.

Keep in Mind that Google Places is not a Directory

Google Places displays listings as ranked by a mathematical formula (algorithm). So, your business may not always appear on the same keyword search in the same order or even in the same category day-to-day. Google states that:

• “Changes are automated and impartial.”
• “Having a correct, comprehensive, and up-to-date listing is the most effective way to ensure the best possible ranking.”
• “Google Maps ranks business listings based on their relevance to the search terms entered, along with geographic distance (where indicated) and other factors. Sometimes our search technology decides that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer.”
• “Google Maps and Google Places are a free service, so there’s no way to request or pay for a better ranking. We also can’t provide additional details about our ranking algorithm. We do our best to keep the details of the algorithm confidential in order to make the ranking system as fair as possible for everyone.”

The Evolution of Google Places

In September 2004, Google launched its “Google Local” business listings with maps. “Google Maps,” a more extended mapping feature, was launched in April 2005, featuring “satellite view” and directions, and quickly that was merged together to form “Google Places.”

Integration with Organic Search Listings

For many years, Google Places listings have dominated local search results and you are probably very familiar with the “7-pack” search results, which display a local map and the top 7 local businesses corresponding to your keyword query. These results frustrated many companies’ local SEO efforts because they pushed companies with great organic search ranks far down page 1 (best case) and onto the second page (worst case).

Enter the “0-Pack”

November 2010 ushered in a dramatic new look and feel for many local search results, one which integrated the “7 pack” results with their corresponding organic search results.

This new look can now be found in many markets, as can the traditional 7-pack results, which don’t appear to be phasing out entirely.

What You Need to Know: The Zero-pack emphasizes the importance of optimizing both your Google Places listing as well as your organic listing – local companies with a focus on each seem to have the edge right now. Here’s a snapshot of this new look:

As you can see, Google’s new layout gives businesses significantly more exposure than the 7-pack layout. Plus, the new results take up more real estate, which further spotlights the 3-4 optimized listings that rank near the top.

So how do you ensure that top ranking? Let’s discuss that now.

Building a Powerful Google Places Listing

Listen to Google. Google provides you with concise directions on how to build your business’s places page. Before you begin, there are a few things you should understand that will help ensure that Google Places is having maximum Local SEO impact.

Consistency – Conventional SEO puts a high premium on having the proper keywords in place…for good reason. Google Places does give you plenty of opportunities to tell visitors what search terms your business relates to but you also need to ensure that your business information is consistent with the contact information (address, phone, URL, etc) found on your primary domain AND any citation sites. Google needs to be able to trust you, and when they see consistent business information across multiple sources, it helps.

Completion – Complete your Google Places listing. So many businesses go halfway and provide the bare minimum, but a thorough, complete Google Places listing will rank better and provide a stronger user experience. This means photos, videos, and coupons – Google allows you to include a lot of information, and remember: It’s ALL FREE.

Citations – To Google, citations equate to trust in the same way backlinks do. Citations are loosely defined as a link from an authoritative source or directory, review site, or local pages directory. Citation links help establish trust with Google through the validation of business information. Be sure that all citations accurately represent your business address, phone, URL, and other pertinent information (as mentioned above in the category section).

Note: Be sure to check out our citation source list in the conclusion section

Here is a quick rundown of what an effective Google Places listing entails:

Business Name

• Represent your business in the exact same way that it appears offline.
• Save taglines, phone numbers, or URLs for their appropriate place. Inclusion here might appear as an attempt to manipulate results.

Business Location

The location appears to play a key role in the places algorithm. Follow these guidelines carefully:

• Use the exact same street-level address that you should have listed in the footer section of your website. Consistency is key.
• Keep in mind that this needs to be a physical address, not a P.O. Box.
• One is listing per physical business location – even if you operate in a larger service area. Don’t worry – you can designate your service areas separately.
• Do you have multiple specialties in the same office? Create a listing for your offices and a separate listing for each practitioner. According to Google’s standards, this should not appear manipulative.
• Remember, this is about trust and consistency across many different information sources; if your address is somewhat rural or miles away from a city’s “epicenter” zip code, you might be tempted to list just the city name.
• Multiple business locations? Create listings for each!

Website and Phone

• Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location.
• Your phone number SHOULD be a local number for maximum impact.
• Also, know that you should not select the “verify listing by phone” option if you use an automated phone system. Google’s system can only provide your verification PIN to a live person or voicemail.

Categories

Here is where your keywords will come into play.

• Keep in mind that Google Places categories should say what your business IS, not what it does. For example, If you are a law firm, that is your category. Not “personal injury attorney.”
• Google will provide category suggestions – you can override these and create your own, but the inclusion of location keywords will appear as an attempt to manipulate the listings.
• Get as specific as you can within categories. Say you have a book store; try to choose a specific category like “college books store, “comic books,” “used book store,” “new books,” or “rare and antique books.”
• Also, check and correct listings for your business on citation sites such as YellowPages.com and SuperPages.com because Google aggregates information about your business from another website to determine under what categories and for what keywords your Google Places business listing appears.

Advanced Tips – Reviews

Customer reviews will usually appear with your Google business listing. It’s smart to have customers and colleagues create Google Maps reviews for your business.

Positive reviews are a powerful motivating factor for Google users deciding which business to buy from. First, your reviewer must locate your business in Google Maps, click “More info,” and then click “Write a review,” then write the review, choose a rating, and click “Save.”

Important note: They must be logged into their Google Account to write a review. If they’re not logged in they’ll be prompted to either sign in or create a Google Account. Their Google Account nickname will appear next to the review.

Google also pulls reviews in from 3rd party resources – this means those reviews can create incredible exposure for your brand. This can be a double-edged sword, though and many businesses have experienced problems with inaccurate or unjustified negative reviews.

Google advises, “If you’re concerned about a review that was submitted through Google Maps, click the Flag as inappropriate link found under the review and submit a report. If we find that the review is in violation of our Google Maps policies, we’ll remove it. Some reviews found on Maps listings are created on third-party websites such as Yelp, CitySearch, Yahoo, and Trip Advisor. If you feel that a review from a third-party site is inaccurate, you would have to express your concerns to the webmaster of the site where the review was posted. If the review is removed from the third-party website, the change will also be reflected on Google.”

Yahoo and Bing Local

Yahoo Local (only available in the U.S.)

Much like Google Places, Yahoo offers a thorough local business listing that is tied directly into their search engine. Unlike Google, Yahoo’s local listings are not tied to a local area map.

If you are using Yahoo for local searches in the U.S., it is likely that you will see local directory results. Unlike Google, Yahoo offers a free basic listing but withholds many extended features for their “enhanced” listings which cost $9.95/mo.

The free basic listing is limited to the following:

• Contact information: phone, website, address
• Hours of operation
• Products or Services

Enhanced listings include the above plus:

• Your logo and tagline
• Up to 10 company photos
• Detailed business description

Like Google, Yahoo integrates reviews from many different social networks and includes them in your local listing under a tab entitled “web reviews.” Yahoo also indexes review content, which makes keyword-friendly reviews a powerful ally – review content alone can literally help position you above your competition when local search results are returned. Be sure to create or claim your Yahoo local listing – oftentimes, the traffic here will convert very well. Yes, the volume pales in comparison to Google in most markets, but it’s still a great free resource for your business.

Bing Local

Bing’s local listings now run through the Bing Business Portal and are tied to a map feature that is very similar to Google Maps. Bing’s search volume has grown, and many customers prefer Bing exclusively… registering with Bing’s Business Portal will ensure that you are capturing the attention of these non-Google web prospects.

Within the Business Portal, you can:

• Claim, create, verify, and manage local business listings
• Identify key search categories where you want your listing to appear
• Customize listings with enhanced details such as logos, photos, and more
• Create a mobile Website (and free QR Code) so customers can learn about your business on their mobile devices
• Create a custom menu (restaurants and bars) for inclusion on a mobile menu
• Create Deals (coupons) and promote them for free on Bing (both PC and Mobile) and Facebook

Bing’s listings also include testimonials and reviews from 3rd party sites like citysearch.com and Yelp. Make these reviews a high priority. Don’t be afraid to ask for them! Trust and credibility are key components to your online success. The popularity of Yelp and other aggregator sites means that one positive review can carry significant weight across many different sites.

Note: The mobile website offering makes the Bing offering a great resource – one that you will want to take advantage of to round out your local SEO strategy.

Your Website

While local listings on various search engines have been emphasized, it is important to highlight that your business website needs to be optimized for your geo-targeted keywords. Standard SEO practices apply here, and try to include your city or regional keywords in:

• Your URL
• Page Titles
• Meta Description
• H1 and H2 tags
• Throughout your site content

Refrain from keyword stuffing

Google hates it, and so do your site visitors. It’s easy enough to convey to both your readership and the search engines what your various pages are about without entering “black hat” SEO territory.

Are you blogging?

Blogging is a great way to increase your local ranking. It is easy for local businesses to include geo-specific keywords in posts about current events, local government policies, or business interests. You can even add these keywords to your tags and create categories. Again, just make sure that you are writing FOR YOUR READERS and not causing harm by adding blog posts or categories that are geo-targeted but confusing.

Link Building Locally

Local link-building opportunities abound – as long as you know how to find local sites. Here are some of the most obvious ways to build links locally:

1. Use Social Media – Twitter, Facebook, and LinkedIn communities will help you network and find likeminded people who would be willing to link to your site

2. Associations and Organization – are you a member of the Chamber of Commerce? Better Business Bureau? Local organizations like these will link back to your site and help search engines trust you as a local authority site. Don’t stop there – can you think of other local groups you are affiliated with? Credentialed by?

3. Query Local Blogs and Websites – you might live in an area populated by great local sites and blogs that you can tap into. Links from these sites establish the local trust that the search engines look for, so comment with links, offer to guest post, or request a link for a valuable “local resource.” To find sites like this, simply search for:

• Your City + “Blog” or “News”
• Your Zip Code + “Blog” or “News”

4. Directories – finding local directories should also be easy. Use search queries such as:

• Your City + “Directory “
• Your Zip Code + “Directory “
• Your Neighborhood + “Directory “

You can even do a statewide query for directories like this – you get the picture.

This is not meant to be an exhaustive link-building list but a local complement to the conventional SEO that you are engaging in. Remember – content is KING! Writing valuable content will build credibility locally and not only attract Google, Yahoo and Bing but will also elevate your status as an expert with potential customers.

Congruency is Key

It’s vital that you maintain consistency in how you describe your company and list your address and other company-specific information. Your website should include your company contact information in your footer – so that the local listings that you have worked hard to build can recognize your business. The biggest reward here will be when your site and places listing populate in Google’s new “O-pack” local listings.

Conclusion and Additional Resources

By now, you should have clarity on the importance of local SEO to your business. If you are targeting customers regionally, it is in your best interest to implement a local search strategy to ensure that they find you when and where they are shopping. Most resources are free. Others are very budget-friendly, and this makes for a high ROI activity.

Start with Google Places – it will have the most impact and, as mentioned, will help your organic search efforts for dual impact. Expand from there and focus intently on getting as many citations as possible. Not only will they drive targeted traffic to your site, but they build much-needed trust.

Last but not least – Measure your strategy’s effectiveness by carefully annotating updates and new listing creations in your analytics program and measuring traffic and conversion increases. Your metrics won’t lie to you – your local SEO strategy should include many new listings, so it’s important to see which ones best suit your particular niche.

Local Citations – Here is a list of some of our favorite local citations:

1. Yelp – www.yelp.com

2. Foursquare – www.foursquare.com

3. Merchant Circle – www.merchantcircle.com

4. Judy’s Book – www.judysbook.com

5. Dex Knows – www.dexknows.com

6. Local.com – www.local.com

7. City Search – www.citysearch.com

8. Insider Pages – www.insiderpages.com

Author bio

Jamie Noel is a Marketing Manager and Internet Strategist at Ebranbz. This company specializes in SEO, pay-per-click management, social media optimization, and affiliate management. He enjoys writing about SEO, social media, web development, and IT technologies. He will give support to SEO Resellers. Follow Tari and Ebrandz on Google+, Pinterest, and Twitter to learn more!