Guest Post
An Overview Of Business Models
Knowing Where To Start
There are a number of conceptual business models that are used throughout the professional world in order to enable business to have direction and a clear set of achievable objectives. One of the most beneficial aspects of the ISO 27001 standard is that it is defined with an organization’s business plan in mind. It is the intention of the standard to fit into an already decided set of principles and liberate a business in its information security procedures.
What Should A Business Model Encompass?
Businesses can thrive or fail on their business model and planning, so knowing what should be in your plan is critical in every sense. An effective business model should be aligned with the goals and objectives, both short and long-term, of the organization. To this end, every single individual element of planning or task should be undertaken with the business model firmly in mind.
ISO 27001 is in fact a great way to discipline a business model. The ISO 27001 standard calls for the continuous evolution of information security and of high levels of governance. Applying similar principles to your business model will ensure your business remains operating at a healthy level and continues to be ahead of the competition. If the business model of an organization does not work within the objective framework then it is more likely to prove to be unsuccessful.
Types Of Business Model
There are four main types of business models that are used throughout the world. Understanding which one fits best with your business could give you the key to profit and success. Understanding how an information security management system, such as ISO 27001, fits into these models in relation to your business, could also prove critical.
The most common in use today is the business model canvas. This is such a straightforward and productive method as it has many positive outcomes. At a glance, a potential investor can look at an overview of the business as a whole and decide whether or not they see investment potential in the organization. On a larger scale, it enables consortiums to bring together ideas and formulate a plan in a simple manner.
This is by far the most well-rounded business model and also allows for the most consideration of information security, as it allows many aspects of a business to be viewed at once.
Other popular ideas include the business reference model and the component business model, although both of these focus specifically on business areas rather than an overview, meaning ISO 27001 implementation may not be as simple to integrate into the business plan.
Bough SEO is a London SEO agency that specializes in all forms of digital marketing.
Guest Post
How to setup WooCommerce User Roles
WordPress and WooCommerce use user roles to regulate capabilities across a site. Roles include Super Administrator, Administrator, Contributor, Subscriber, Editor, Author, Customer, and Shop Manager, each with specific access and management capabilities. WooCommerce’s ‘Shop Manager’ and ‘Customer’ roles allow users to access important backend processes and view orders respectively, without full admin rights. Assigning and changing roles are Administrator privileges. Automation of role switching is possible using certain plugins, which can also notify users of role changes via email. User roles help maintain site integrity and optimize usage based on individual capabilities.
WordPress defines user roles as the overall scope of user capabilities. In comparison, user permissions define the individual capabilities attributable to each role. WordPress uses the concept of roles to allow the site owner to control what its users can and cannot do on the site.
Roles in WooCommerce are intended to control what your store admins and shoppers can access on your WordPress site. You can classify your customers using user roles in more advanced ways. It even allows certain users to view or buy specific products or offer special deals.
WordPress User Roles – What Are They?
Roles are groups of capabilities assigned to users. Users can be assigned roles in WordPress according to what jobs they need to perform, either site-related or administrative tasks.
In WordPress, you may want to define users differently depending on the level of access they should have. For example, users can create and manage profiles on your site and read your pages and posts.
Several user roles in WordPress help you manage access to your site by different users. WordPress, by default, offers the following functions:
- Super Administrator: A role capable of handling a WordPress user’s responsibilities, including network administrative features.
- Administrator: This user role grants the user full administration capabilities, administrative privilege
- Contributor: A role able to add content to a post but will not be allowed to publish it.
- Subscriber: This role can only access the site’s front end and manage their profiles.
- Editor: All content on your site can be published/edited by this role, even by other users
- Author: A role able to manage their posts and publish them.
WooCommerce User Roles
WooCommerce automatically adds two additional roles when it’s installed on your WordPress site – Shop Manager and Customer. It also gives the WordPress Administrators role other capabilities to manage WooCommerce settings and view WooCommerce reports.
What are the capabilities of WordPress and WooCommerce user roles?
User roles are assigned to certain WordPress users and consist of allowable actions. Capability is the ability of a user to perform one particular activity. The following is a quick overview of the capabilities of user roles on WordPress and WooCommerce.
Super Admin Role
There is only one super admin role in WordPress multi-site networks that oversee all sites within a network. He has all the capabilities for managing a multi-site WordPress network.
Administrator Role
The administrator controls the WordPress site. He/she controls the site’s content, theme, plugins, updates, and backend code. Admin is also allowed to modify the details of other users, including passwords. By default, WordPress assigns the administrator role to the user who creates the website. An Administrator is usually assigned to each website, perhaps more in larger businesses.
Contributor Role
A contributor is a user who can post and edit the content on your website. Contributors cannot publish posts; an administrator or editor can publish their content for them. Furthermore, they cannot upload images or other files to their pieces or change any site settings. Contributors are best for content creators who need more advanced monitoring than authors. However, users with Contributor roles can’t upload files.
Subscriber Role
Subscribers are the least powerful of the default roles. This role has only read access to your site. They can create and edit their password-protected accounts but can’t create posts or edit existing content.
Editor Role
Those with the Editor role on your site can edit or delete any posts submitted by other site users. Editors can also manage comment sections, tags, and categories. However, editors are only responsible for your site’s content; they cannot make any changes to your site beyond that.
Author Role
It is entirely up to Authors to control their content, including the ability to create, publish, edit, and delete their posts. This role will not have access to other people’s posts. Aside from adding files to their content, authors can also edit comments left on their posts.
Customer Role
Users who register using the checkout or sign-up options on your site are defined as customers. Essentially, this role is equivalent to Subscriber, but it lets shoppers view past/current orders.
Shop Manager Role
Users can use this role to access important backend WooCommerce processes without being full Administrators. However, they will not be able to install or manage plugins or access other essential Administrator functions.
How to Assign and Change User Role
Maybe you are wondering how you can assign a role to a user. Administrators are the ones who can change user roles. A new WordPress site is automatically assigned this responsibility. It is up to him to decide on the role to assign to new users.
All registered users on your site are assigned the Subscriber role or the Customer role by default. On the other hand, you may need to give them additional permissions if you register store administrators or content creators on your site.
To enable the customization of user roles, there are several plugins on WordPress and WooCommerce that will customize. For example, use the WooCommerce user roles plugin to enhance user role management.
Start by installing and activating the WooCommerce user roles plugin from WordPress.org. Now, here’s an overview of how it works.
Create Rules based on the conditions
With this plugin, you can automatically assign the user roles to new users and switch roles of existing users based on the conditions; when an individual purchases a specific product or orders a particular amount of products, they receive a role. This simplifies store administration.
You can create rules by simply Entering a new rule name and clicking on the Add New Rule button within Rules Settings.
Assign Roles to New Users
You can easily assign roles to the new users with product and cart-related conditions. For example, you can classify them among customers, contributors, or a relevant user group. This will encourage new users to stay connected to the store. You can select the option of Gain the Role and then choose the role the user is gaining.
Automatically switch Roles to existing users.
The plugin allows you to automate the task of switching users’ roles to reduce admin work. Based on the criteria, you can define the roles to change. For example, you can simply select the option of Switch the Role. Then From this Role field, set the role user is switching from and To this Role field, put the role user is switching.
Set criteria for assigning and switching roles
You need to set criteria for automating user role switching and gaining. Typically, roles are assigned based on four conditions: the type of product, the category, the order amount, or the total amount spent.
Set Duration for Rules and Roles
Assign user roles or switch them by entering a starting and ending date to schedule rule implementations. After a specified number of days, role will also be reverted back once the set time expires.
Exclude user roles from rules
Roles can be assigned to or switched between specific users. Selected roles will be exempt from the rules.
User role-switch history
Users and admins can view role changes anytime with the WooCommerce role’s permission.
Email Alerts:
A notification email is sent to both the user and the admin whenever a user role changes.
Author Bio
Maryam Hayat is a professional digital marketer who is currently working for FMEAddons. Her passion is to help others use WordPress and WooCommerce in innovative ways. In addition, she likes to research and write about social media platforms, search engine optimization, and digital marketing trends.
Guest Post
10 Steps to Evaluating and Measuring Your Marketing Strategy
When you are trying to market a product, the product or service is only as good as the potential clientele think it is. You need to get them to buy or use the item or service before you can tell if it really works for them. How can you go about evaluating and measuring your current marketing strategy?
Input vs. Output
Check your financial statements. Are you spending more money than you are making? In a strong marketing campaign, this should not be the case. You want to tweak your plan to make more money than you are putting into the project.
Customer Surveys
When you sell a product, include a survey along with it. Ask the customer to rate different qualities of the product that directly relate to the market. For example, ask them how they heard about the product and if the visual appeal of the item had anything to do with its purchase.
Phone Surveys
Distribute flyers, pamphlets and other coupon offers to people and see if they call back. You’ll know if the marketing works based upon how many people call. When they do call, ask what elements of the flyer or other item made them want to call you.
Test Group
Before you send a new item onto the market, have a test group to evaluate your marketing. For example, you might bring in a section of the company that has never seen the ad. Ask them what they think and if they would buy the product.
Introspective Analysis
What about you? Try to separate yourself from the ad as much as possible. Imagine that you were walking down the street and saw this advertisement. Would you feel inclined to purchase it or use the service? What elements of it are captivating and visually appealing? What elements turn you away?
Quantitative Data
Of course, all of these surveys and questions are important; however, you must generate quantitative data from all of them. For example, calculate the percentage of people who learned about your company from the Internet, paper flyers, word of mouth, and so forth. Put the information into charts.
Compare Years
After you have put the information into charts, you should start comparing this year’s findings to last year’s findings. If you find that a larger percentage of people are using the Internet than last year, you will have gained valuable insight into the company’s advertising.
Targeting the Many…
Once you find where most of your patrons are coming from, work to keep up steady advertisements in that domain. If most people are finding your company through Google searches, maintain fresh SEO strategies throughout the year to keep generating customers in that manner.
…And the Few
Let’s say that very few people are finding you from paper advertisements in the local department store. If this is a new trend, give it another shot to try to keep those few customers that you have. If it’s a continuing trend, you may want to put that money into another avenue.
Keep It Up
Don’t let your evaluation and measuring strategies fall to the wayside. You need to keep using them to ensure constant success for your company.
Evaluation and measurement strategies can bring both good and bad news to you about your marketing strategy. Be sure to use all of the information to generate more positive outcomes.
Thaddeus McGregor writes about business, marketing & finance at
www.businessinsurance.org.
Guest Post
6 Best Online Plagiarism Checkers to Detect Duplicated Content
This post discusses the importance of detecting and removing plagiarized content for credibility, originality, avoiding penalties, and academic competence. It suggests using a plagiarism checker while writing, highlighting six best online plagiarism checkers: Prepostseo.com, EduBirdie’s, Writer.Com’s, Check-plagiarism.com, Plagiarisma.Net, and Bibme.Org. The article also gives a step-by-step guide for detecting and removing plagiarism from content. Some side recommendations include Grammarly, SemRush, and Invideo, among others.
Using a tool is one of the first steps in removing plagiarism. In a time when around 1.5 billion pages on the internet have duplicate content, writers must formulate something original and outstanding.
That’s when a plagiarism detector comes in handy, as they can help the writers by:
- Finding plagiarism’s percentage
- Detecting duplicity by scanning vast databases
- Analyze similarities/compare duplicate content
- Check for originality after removing or rephrasing plagiarized content
These factors make a plagiarism checker necessary in any writer’s arsenal today. However, that’s where the challenge begins: finding a free plagiarism checker. So, to help you find such plagiarism finders.
Defining the Necessity of Detecting & Removing Plagiarized Content
Finding and removing plagiarism is an essential practice that every writer must learn. It’s not only about your credibility; it’s also about the purpose you’re writing for. For instance, if you’re writing in a professional setting, the image of your workplace depends on it.
Suppose you’re writing content in an academic environment. In that case, your grades and future hang on your ability to write original content. Sometimes, plagiarism can be accidental, but that doesn’t make it less harmful.
That’s why it’s crucial for any writer today to use such tools to remove plagiarism. And here are four primary reasons that signify the importance of finding and eliminating plagiarism:
· Promote Original Ideas
Originality is the key in any setting, whether it’s academic or professional. Any plagiarism in the content will make it unoriginal or lackluster. That’s why you must find duplicity and remove it accordingly to promote original ideas and stand out as a good writer.
· Establish Credibility
Credibility as a writer depends greatly on how well you write original content. Therefore, regardless of the purpose of your writing, you need to establish your credibility as a proficient writer by removing plagiarism. This will grant you a vote of confidence in any situation that you write.
· Avoid Google Penalties
As a blog writer or website owner, your job is to stand out in the SERP ranks by creating SEO-friendly content. The fact remains that no SEO-friendly content can ever have plagiarism in it. Therefore, removing plagiarism for better SEO is important for any website or blog.
· Academic Competence
To advance in grades and overall academic venture, you must write content that helps you establish your expertise and competence. Suppose your research papers or essays have copied content in them. In that case, you will be compromising your academic competence, so you must remove plagiarism from it.
6 Best Online Plagiarism Checkers to Detect Duplicated Content
You can find them all on Google, from outstanding plagiarism finders to some that might miss duplicity. Therefore, it’s no surprise people look up to experts to find tools that help them with this necessary factor of content writing.
We’ve picked a list of tried and tested tools to make it easier for you. These tools are both paid and free. So, without further ado, here are the six best online plagiarism checkers to detect duplicated content.
1. Prepostseo.com
For good reasons, PrePostSEO is one of the common names in such tools. The plagiarism checker by this provider testifies to their position as one of the best toolmakers today. This plagiarism finder finds duplicity effectively and leaves no stone unturned when looking for plagiarism.
In other words, this visually appealing content scanner allows you to scour through the depths of the internet to find duplicity. Therefore, you can depend on it to find any plagiarism in your content and its sources.
2. EduBirdie’s
EduBirdie’s plagiarism checker is for content writers, students, teachers, etc. You see this line right after you visit the tool, and there’s no doubt about it. The checker doesn’t offer many options except its ability to check up to ten thousand words.
This makes it a checker with some of the most word-checking abilities. Therefore, regardless of your content’s length, you can rest easy knowing you can check any form of content with this plagiarism finder.
3. Writer.Com’s
You would think a website named “Writer.com” would provide you with a great tool, and they do. The plagiarism checker by writer.com is nothing short of stellar and easy. Dubbed as a “free plagiarism checker,” this one doesn’t ask you a penny.
These factors make it perhaps one of the most lucrative plagiarism finders available today. On top of that, it works quickly, so you won’t have to wait a lot before it scans your content.
4. Check-plagiarism.com
Check-plagiarism.com’s plagiarism checker is perhaps the best tool on this list, not only because of its ability to check plagiarism but also because it can do it in multiple languages. Therefore, regardless of the language you write your content in, you can use it to find duplicity.
The seemingly endless word limit will also put you at ease since you can quickly check any long-form content. However, what impresses us the most is the speed at which this tool operates. In other words, even thousands of words can be scanned with this tool within seconds.
5. Plagiarisma.Net
Plagiarisma.net is one of the tools with the most supported languages. The website itself claims to support over 190 languages. Moreover, this plagiarism finder offers two options in a unique turn of things. These options allow you to check for plagiarism on either Google or Bing.
We’re unsure how effective that is, but it’s a unique approach. Since Google and Bing have very different methods, it could mean finding plagiarism on an extensive level. Regardless, it doesn’t influence the effectiveness of this plagiarism finder.
6. Bibme.Org’s
Bibme.Org steps forth with its easy yet convenient plagiarism finder. Now, this one is targeted toward students and teachers. However, bloggers and other writers can use it all the same—since it employs search engines to find duplicity.
You can also upload your files from your computer or import them directly from Google Drive. But, as the homepage implies, it does use the same algorithms and approach as Turnitin.
How To Detect & Remove Plagiarism
Now that you have the tools to find plagiarism in your content, you must learn how to remove it. Therefore, here is a four-step process for your convenience:
· Use Any of The Tools
So far, the tools we’ve discussed have all their remarkable traits. Therefore, pick the best one that suits your content’s length and scan your writing for plagiarism.
· Analyze Plagiarism’s Percentage
Once the tool has analyzed the content, let it finalize the plagiarism percentage in your content. This will help you understand how much of your content is original and how much you need to rewrite. If your content has less than 10% of plagiarism, then that’s good news.
· Rewrite
Now that you’ve picked apart the duplicate content, you must rewrite it. Remember that you need to rewrite to cite the source—which the tools would help you find.
· Check Again
Now that you have rewritten your content, it’s time that you scan your content for plagiarism again. This will guarantee that your content has no plagiarism or duplicity.
Conclusion
In this post, we looked at six tools that you can use to check for plagiarism in your work. All of them are free, and you can pick whichever one suits your needs.
Before wrapping up, we also looked at some steps that you can follow to detect and remove plagiarism from your content.
Another tool that is not listed and is probably the most widely used is Grammarly.
And some other tools that may interest you. These are affiliate links some I use, some I don’t, so before using, please investigate thoroughly SemRush, Invideo, Squirly Products like Squirly SEO, Gravity Forms, Wpforms, OptinMonster, Buy Website Traffic, AI-powered Marketing, Press Release Distribution Made Easy, Track and Protect your Online Marketing, #1 Press Release Distribution Service, Email lists and Distribution Tech, Placeit Envato, Monster Insights, SmashBallon, Icegram, HubSpot, WPwebHost, ConvertKit, Rytr, Canva, QuillBot, Shortly AI, Market Muse, Content Studio, Social Pilot, Strinkingly, CircleBoom, TailWind, Hotjar, The Hoth, Linkilo, CleanMail, HexoWatch, NetPeak, SerpStat, SiteChecker, SproutSocial, WeVideo, Social Dog, EzMob, Sign Now, Tidio, WP Data Tables, Copymatic, HeyGen, Synthesia, Fliki, ElevenLabs, ADcopy, Beehiiv, EduBirdie.
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