This little trick is really simple and easy. All you need to do is plug this line of code anywhere you would like to use the text.
<a onclick="return skypeCheck();" href="skype:austin.passy?call">Call me on Skype!</a>
Want to show what any user was searching for?
It is simple, just add this line where your title would be.
<h1>Browsing search results for <strong>"<?php the_search_query() ?>"</strong>.</h1>
The important line is…